Retail merchandising is used to engage shoppers who visit a retail store through the sense of sight, and sometimes sound. Visuals are highly used through the creative display of the products. It also involves the store layout. Lighting too plays a critical role in merchandising.
Other elements of merchandising include restocking and ordering, loss control and keeping track of the products’ shelf life.
Retail merchandising helps vendors of products to keep their goods organized in the store, making it easier for the shoppers to identify their preferred brands. Also, our merchandising makes visible the little known brands.
We therefore advise our clients to stock the right SKU and advise them when to consider in-store promotions.
The main objective of retail merchandising is driving in-store sales—careful planning, management, and analysis are important steps in creating a successful business.
At Brand Support Merchandising, we bring our expertise in the field and help our clients in creating the right set of circumstances, enabling the store patrons to have a memorable store experience.