We recognize that our customer brands are at different stages in the product adoption process and require different approaches to promoting them. Our marketing activations employ different methods of creating awareness with the ultimate of prompting action from the shoppers. The focal point of the endeavor is to influence the path to purchase for the customers, through an interactive experience.

At Brand Support Merchandising, our main methods of activations are:

  • Sampling campaigns

Free samples and Product Trials are given to targeted customers. The focus is to influence the purchasing decisions and to receive feedback on the products.

  • In-store Promotions

Hand in Hand with our clients, we offer in-store promotions to shoppers. Various strategies are put to use in order to generate sales and brand awareness.

  • Experiential Marketing

Brand Support Merchandising Company has the capacity to formulate exceptional campaigns aimed at connecting our clients’ products with the customers at an emotional level. The Experiential campaigns are interactive and activity packed. One method is the use of roadshows.